One Medical Group is another organization of which we’re avid cheerleaders — in fact, we are devout members. The company blends start-up and tech sensibilities with a radical look and methodology of delivering affordable and on-demand healthcare access to people.
One Medical Group became backed by Google Ventures, and as a result, the GV Design Studio spearheaded early creative sprints to assist their marketing and website needs.
When it came time for execution, the GV Design Studio inquired whether we’d be interested in helping out. Given our familiarity and fondness for One Medical, we were indeed keen on the idea.
The project started with collaboration between the marketing and product groups at One Medical, the GV Design Studio, and Weightshift, eventually transitioning to a One Medical/Weightshift operation.
The goals were to integrate their newly formalized branding with a modern and compelling website that clarified the One Medical story.
Working in conjunction with Todd Stern, director of online marketing, and Daren Nicholson, product manager, we iterated and refined for an initial release, which was phased out for the cities where One Medical provides services.
We continue to happily partner with One Medical as occasions arise.