In 2011, our engagement with Embark entailed the rebranding and relaunching of its highly popular iPhone and Android mass transit apps to the world. At the outset, we conceptualized a fresh name and identity, then designed and developed a responsive website for all audiences.
And how cool is it that Embark has since been acquired by Apple? Very.
What's in a name?
When the company first started, they were known as Pandav (RIP).
We postulated that it was somehow Panda-related, a Japanese sci-fi reference or an Indian name. We learned it meant nothing — it was simply different. And Tom Hauburger, David Hodge, Ian Leighton and Taylor Malloy, the good folks of Pandav, acknowledged the call for a new moniker for their rapidly growing set of apps.
That's where we came in.
The Name Game
We brainstormed a great deal on just names. Out of a good dozen or so, we decided on two that seemed to make sense. One was simpler, straightforward, and the other was bold, a little distinctive and, well, more unique. And dare we say it, but adventurous too.